BE THE ALPHA

Alpha products are formulated for light coverage
so that you can still keep your beard or scruff
and maintain that masculine sexy edge.

WORK & PLAY

WE HAVE PRODUCTS FOR THE WORKING MAN &

THE MAN WHO IS ON THE GO. 

SHOP OUR COLLECTION

BB Cream
BB Cream

Tinted Moisturizer

Our special edition BB Cream is a soothing lotion that gives the skin a natural glow. Gently squeeze a small amount onto your hands and then rub it smoothly onto your face and head out and enjoy your day. It’s as easy as 1…2…3…

Camera Ready Primer
Camera Ready Primer

Hydrating Primer

Stand out in the crowd with our Camera Ready Primer . This soft and magical liquid is used to clean and soften your face before you put on any products. It’s always important to hydrate the skin and keep a smooth surface before applying any products to the skin. This product also protects your pores so that you don’t get any blemishes.

Hi-Def Foundation
Hi-Def Foundation

Clean & Smooth

Be camera ready in our Hi-Def Liquid Foundation. Our special edition water based formula makes it easy to apply, and sit evenly on your face. When you are getting ready for a work event, or just a night on the town, don’t forget to put this on and you will look instantly refreshed.

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PERFECT MATCH

WE HAVE SHADES TO MATCH EVERY SKIN TONE TO ENSURE

A PERFECT MATCH EVERY TIME. WE WANT YOU TO FEEL & 

LOOK YOUR BEST!

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Exclusive Men’s Club

We know what you are thinking…makeup for men? And we cannot deny that we are breaking boundaries and trying to push men to try new things.
That’s why we launched our exclusive BOYS-2-MEN Club. Come sit at the big boys table with us, and let us help you embrace the beautiful man deep inside. A man so secure, he is not afraid to make himself even more sexy than ever before!
Launching this FALL
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